Ask an Expert | Understanding Personal Branding and How To Make It Work For You In Your Job Search

Date(s) - 27/11/2020
4:00 pm - 5:00 pm

Ask An Expert


Mark Wicken – president of The Mark Wicken Group, an executive search firm specializing in the marketing, advertising and communications industries – will lead a virtual discussion on personal branding. As students enter the job market for the first time they need to know and understand that job search is a competition and the person who gets the job is the person who is best prepared. This means that in every aspect of the job search from networking, the resume, to the interview, a student must differentiate him/herself and perform better than the competition if he/she is to get the job.